Reprinted How to take into account the seasonal display of new products and over- quarter

display how to balance the new and over-quarter seasonal goods Corner
every business in the season she is going to be facing a common problem, that is, quarter over quarter, new goods and the goods to be displayed how to do it? Many businesses will be quarter-of-season items and put together new displays, new hope through the season last season led the sale of goods.
In fact, businesses that do not take into account and deal with the problem in itself, but because most businesses lack the professional skills and a reasonable display of exhibition programs, the effect of doing so is often counter-productive, not only did not promote the off quarter sales of goods, but also also affect the flow of new products that should be quarter. So, businesses that can do both, how to display it? This is Chen Li Wen teachers to pay attention to the topic of this article.

international terminal in the study display an image consultant, senior trainer
graduated from the Japan Display Design
professional display for the Chinese clothing brand to provide design, training, consulting and other project services for brand building scientific Terminal marketing system and the implementation of the visual system, and provide marketing and development consistent with the visual display of goods props; years of service over the companies, including BT-BOY, Anta, elegant birds, Belle shoes, SKAP, honey Siluo Ni, O'Connell pop beauty, jewelry and other hundreds of tidal Acer famous enterprises. Good topic
crucial, we must first understand is that no matter now you store goods in the circumstances now, to some resources and rational use of space, the store display to do, the first step necessary to fully grasp the overall size and style store layout, make overall planning. In mastering these situations, we will be able to do basic work, but also what we call visual merchandising, visual marketing of goods intended to activate the store to show their value. For consumers, first impressions are important, sometimes, stylish and beautiful clothes on display, will help you attract those wandering in the store, and could not decide whether to customers into the store.
grasp the overall situation of the store after the state of commodities begin to understand, for most businesses, the phenomenon of-season inventory of basic goods are divided into four:
Symptoms 1. less inventory, and special discount
symptoms 2. stock less, not to discount
symptoms 3 . inventory, and special discount
symptoms 4. inventory, not discount stores dealing
clear understanding of the situation and status of goods, the best way is the right remedy, on-demand addresses.
Prescription 1: Do not grab the new-season goods thunder

the first case, relatively speaking, these four scenarios is most easily handled, and Because small stocks, and businesses also took the initiative to discount treatment. But do not bother to easily handle does not mean to be on display, in which case, well over quarter of new goods and the display of the season also will receive an unexpected harvest.
But there is need to pay special attention to the business, as last season a small number of goods, but also the special discount, then they tend to grab the limelight that should be new season, so Chen Liwen teachers display at this time to remind businesses of the season be sure to put in the new gold region. As for the display of goods on display last season, you do not need too obvious, as long as the customer in the process of browsing can be seen on the line. But still have to display goods in the past quarter of a clear promotion of the marked area.
In addition, it can be used with a display of old and new method of last season in a limited number of goods in a number of styles and colors selected are more prominent, and the new theme and should be consistent season, will be and should be carried out its season with a new (Figure 1). This exhibition will play a mix of new product sales lead role last season, and that customers know where one can enjoy a discount and feel surprise.





prescription 2: New seasonal ingenious

we look at the second case, that is, low-season inventory of goods, the business is not to discount the temporary treatment of the store display.
Typically, this situation is the small number of-season products, businesses do not take up too much liquidity, too much business in the absence of funds under pressure, are usually reluctant to take special discount way, but to be able to sell these items on regular price. So, under such circumstances, what to do better than the quarter of new goods and store seasonal display it? One such trick is to match new products and seasonal displays.
this match in two aspects, one is visual,
quarter over quarter, new goods and the interface should have a transition period, and seasonal items can not be said that a comprehensive alternative to shop for products over quarter, Take the autumn of for consumers to buy new fall when the season we can have some short-sleeved or some Baoshan so compassionate and with the new display (Figure 2, Figure 3), resulting in a series of feelings, stimulate consumer desire to buy.





in stimulating consumer desire to buy, we can start from two aspects, one is whether the staff manager or shopping guide have, did not discount the season-season goods and new awareness of the organic mix, this mix of goods from the color, style and style to master the three aspects; there is timely to promote the terminal shopping guide, shopping guide should always remain to be last season as soon as the idea of ​​selling out.
but businesses doing this with the display, be sure to grasp the scale. This ratio is usually on the goods according to the time, weather conditions, and store sales to decide. One of the most intuitive is to reflect the proportion of store sales display, because the store each time the change in sales can tell you the ratio of display. That is, each store because the environment, weather conditions and other changes, even with a store display ratio is not completely fixed. But usually still have to grasp a





Here we can see a business, shop display by adjusting the proportion of goods to promote sales of real cases, this shop inventory primarily in long-sleeved T-shirt, but the sales account by consulting the table each day, the teacher found Liwen Chen, long-sleeved T-shirts to business accounted for 10% of total turnover, long-sleeved T shirt for the season is about to have the amount of situation, Chen Li Wen teacher will hang on display on the side to increase the proportion of long-sleeved T-shirt, but no change in the number of sweaters are hanging on display. After such a proportion of the regulation, contributed to the stock long-sleeved T-shirts and sweaters as the season hot.

Prescription 3: clear display of goods

-season is also the case of-season inventory businesses large number of goods, in order to digest inventory as soon as possible, businesses tend to will be selected for special discount. The display during this time, we first can be based on the number of window display, if the business has two windows, one of them can come up with the goods on display last season, while the other can be used in the New Products on.
window if only one business in the display on the new season will be dominated by, as last season we could use some store goods to another location, you can display the time in the sample display single accounted for a region, but the share of store location must not display the location of gold, to showcase new products do not affect.
example, water station at the entrance can be made into a promotional platform for the display of goods last season. Or you can use in the Island, the display of a large area, with the POP label information to discount, discount clothes, while the information out through the window of the POP information (Figure 4, Figure 5).
last season in the display of goods in their marketing area, we should pay special attention to the promotion of the place that is silent. Because most of the shopping guide to shop in the new, more effort will be spent on the recommendation of new products, then customers will tend to ignore the advantages of-season sales of goods.
how can that advantage of this promotion valid from the display reflected on it? Chen Liwen teacher suggested, do not think the sales promotion of goods on board to finish the display of promotional items. In order to effectively highlight the advantages of-season sales of goods, we can put the promotion on both sides of the platform model, the model must be very very nice fashion. At the same time placing promotional signs in the area, this brand can do great height can be 1 meter between 5-2 m 4, then write clearly indicated the promotion, there is the case if there are gifts to be presented let customers know you're giving the first time.
That is, the display in response to this situation, the first clear and simple to use and effective promotional labeling to convey promotional information to consumers (Figure 6, Figure 7); followed To maximize the advantages of-season display of goods occurs; eventually, a shopping guide for appropriate guidance and recommendations. Li-Wen Chen
teachers have dealt with such a case, merchants used to buy goods for gifts-season activities, but the effect is not good. Li-Wen Chen Through teacher observation, found that businesses everywhere will be put gifts, consumers simply do not know that gift. Thus, Chen Li Wen teacher all the gifts are placed in a promotional platform, where the results of two hours, the consumer goods will be sold out last season.
prescription 4: The correlation method to do this display
these four cases can be said to grasp the most bad situation. At this time, we must first clear the intention of business, whether large-season decisions to goods and new mixed display of the season. This is made clear, the following two aspects from last season's goods and new products on display for the season.
first step before new goods in the set, businesses do a good job shops to display the overall style of planning, the planning of the goods for both color and style of planning. Businesses to fully take into account the stock-of-season items, so try to choose when ordering new stock of goods with the basic tune the color and style of goods. For example, a series of styles, colors, etc. extension.
second step, that is, goods with a display terminal, which is also the case in the most difficult part. End-of-season to be able to understand the new goods and the association between the season and in the process of mixing can be displayed using this association. If at this shopping guide is not very accurate grasp of this association, when its business is necessary to proper guidance, these guidelines are reflected in the color shopping guide Legend of goods (Figure 8), associated with the display model with a driven two those sales.



Finally, the teacher reminded Chen Liwen business, whether that case the goods on display are required to carefully observe and analyze, the only way to make the goods on display embodiment of goods in order to maximize the strengths and highlights.



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